Be Clear on Cancer blood in pee campaign launches

15 Feb 2016

Today Public Health England is launching its latest Be Clear on Cancer campaign to raise awareness of blood in urine, which can be a symptom of bladder and kidney cancers. Running until the end of March the campaign aims to improve early diagnosis of these diseases and pharmacists are being asked to get involved.

Every year in England 17,450 people are diagnosed with bladder or kidney cancer, and around 7,600 people die from these diseases. 

Patients with urinary symptoms will often go to their pharmacy as the first port of call and so this is an opportunity for pharmacists to be vigilant for patients who may have signs of these cancers and encourage them to see their doctor.  

A free pharmacy toolkit has been produced and there are a range of other resources to help encourage customers to ask you for advice and to visit their GP.