From 14 July-16 October 2016, Public Health England will launch the next national Be Clear on Cancer campaign, focusing on the key respiratory symptoms of a persistent cough and inappropriate breathlessness and encouraging people that if they experience these symptoms to see their doctor. This campaign will bring together and refresh the previous national Be Clear on Cancer lung cancer campaign and regional breathlessness campaign.
By encouraging people with these symptoms to go to their doctor earlier, the campaign aims to improve earlier diagnosis of heart disease and lung disease, including lung cancer and COPD (Chronic Obstructive Pulmonary Disorder). Finding these diseases earlier makes them more treatable; as well tackling premature mortality, earlier diagnosis can help improve the quality of life of people living with long term conditions such as COPD.
Pharmacists have played an important role in previous campaigns, referring symptomatic patients into primary care and raising awareness of the key symptoms of cancer with patients.
The campaign will lead with two main key messages:
‘If you get out of breath doing things you used to be able to do, don’t ignore it, tell your doctor – it could be a sign of lung or heart disease, or even cancer.’
‘If you’ve had a cough for three weeks or more, don’t ignore it, tell your doctor – it could be a sign of lung disease, including cancer.’
A pharmacy toolkit to support the campaign, including briefing sheet, posters, symptoms sheets and shelf wobblers is available to pre-order now using the code: BCOCRESPPHARMKIT from the PHE pharmacy order line. Call 0300 123 1019. The order line is open Monday to Friday, from 8am to 6pm.