Today Public Health England have launched a new national Be Clear on Cancer campaign, focusing on the key respiratory symptoms of a persistent cough and inappropriate breathlessness. It will run until 16 October 2016 and is aimed at men and women aged 50 and over.
Pharmacists play an important role in the early detection of cancer, referring symptomatic patients into primary care and raising awareness of the key symptoms of cancer with patients.
The campaign’s main messages are:
‘If you get out of breath doing things you used to be able to do, don’t ignore it, tell your doctor – it could be a sign of lung or heart disease, or even cancer.’
‘If you’ve had a cough for three weeks or more, don’t ignore it, tell your doctor – it could be a sign of lung disease, including cancer.’
By encouraging people with these symptoms to go to their doctor earlier, the campaign aims to improve earlier diagnosis of heart disease and lung disease, including lung cancer and Chronic Obstructive Pulmonary Disorder, and improve quality of life.
A pharmacy toolkit to support the campaign, including a briefing sheet
, posters, symptoms sheets and shelf wobblers is available to pre-order now using the code: BCOCRESPPHARMKIT from the PHE pharmacy order line. Call 0300 123 1019. The order line is open Monday to Friday, from 8am to 6pm.