RPS in England advises the public to think 'pharmacy first' for minor health concerns
RPS helps demonstrate the value of pharmacy teams in providing expert health advice
Today NHS England launched ‘Stay Well Pharmacy’, a major new national media campaign to raise awareness and promote the use of community pharmacy for clinical advice for minor health concerns.
The campaign particularly encourages parents and carers of children under the age of 5 to visit their local pharmacy first for ‘advice on sore throats, coughs, colds, tummy troubles, teething and aches and pains.’
RPS President Ash Soni and RPS England Board Chair Sandra Gidley hit the airwaves to talk about how the community pharmacy team can offer clinical assessment and advice, reassurance, over the counter medicines for a range of symptoms and use of a private consultation room when needed.
The campaign will use TV advertising, social media, posters and leaflets and a partnership with Netmums and lasts till 31st March.
Sandra Gidley said: "It is great to see a campaign putting pharmacists at the front of people’s minds when it comes to getting clinical advice and over the counter medicines for minor health concerns such as coughs, colds or tummy troubles. Pharmacists are healthcare experts and are the right people to see if you need clinical advice for a minor health concern.”
Watch Ash Soni and Deputy Chief Pharmaceutical Officer Bruce Warner on BBC Breakfast:
Watch Sandra Gidley on SKY news: