Good Care Starts with a Conversation

The aim of our campaign is to highlight the crucial role pharmacists play in ensuring people get the most out of their medicines. We urge the public to #talktopharmacy if they have any questions about their medicines.


As pharmacy professionals we already know that medicines are one of the most important interventions in our NHS. We know they can help prevent premature death, cure illness and significantly improve quality of life. We are also all aware that medicines can carry risks as well as benefits. Indeed, our focus on safety and person-centred outcomes is the hallmark of any pharmacist.

However, what we really need to ask ourselves is: ‘Does the public really know all of this?’ and ‘Does the public get a uniformly good experience when approaching the pharmacy profession for help and advice?’ There is absolutely no doubt that good care conversations around medicines are crucial in achieving better outcomes for patients, but have we as a profession managed to win the public over?

Recent research has consistently demonstrated that awareness of the role of the pharmacist and available pharmacy services remains low. Our campaign urges people to talk to pharmacy because the good care we all want to see across our NHS, starts with a conversation. The message of our campaign is simple – care conversations matter.

We encourage all pharmacists to join us in raising awareness about the positive impact of day-to-day interactions in your practice by utilising the campaign poster in your care settings to initiate the conversations and encourage the public to ask questions. We are determined to put pharmacy at the forefront of healthcare and that pharmacy’s contribution will become increasingly visible in our NHS.

Campaign materials

  • Poster: Available to print in sizes A3A4 and A5. (If you want to order a poster, please email us at scotinfo at rpharms dot com)

What others say about our campaign

Community Pharmacy Scotland (CPS)

"CPS welcomes the launch of this campaign – Pharmacy teams are the experts in medicines, but only by having meaningful conversations with the people of Scotland can our members find out what really matters to them when it comes to their health and apply their knowledge and skills to tailor pharmaceutical care to the individual. We hope that a renewed focus on the importance of these conversations will help pharmacy teams to help the communities that they serve to live well as close to home and for as long as is possible."

The Health and Social Care Alliance Scotland (the ALLIANCE)

"The Health and Social Care Alliance Scotland (the ALLIANCE) welcomes this new campaign by the Royal Pharmaceutical Society to support caring conversations in pharmacy settings. As an organisation, we recognise that people are experts in their own health and therefore interactions with health professionals such as pharmacists need to be a truly collaborative experience. Conversations are central to this collaboration.

This campaign is particularly welcome as it addresses the wider need for a culture change within pharmacies – by people and professionals. As part of our ‘Prescription for Excellence’ programme, the ALLIANCE worked with people to explore how they could be best supported to access and use the full range of pharmacy services. People told us that it isn’t a just a matter of running information campaigns publicising the services available; action is also needed to change the nature of the communication and interaction they have with the pharmacist. A campaign such as this will hopefully encourage further initiatives to support caring conversations and collaborative medicine."