Qualitative methods - Data collection and analysis

Understanding what qualitative research is and when it can and should be used is an important skill. This guide provides an in-depth introduction to qualitative research methods, when they should be used, their strengths and weaknesses, and how to analyse qualitative results. 

Key points covered in this guide

  • Strengths and limitations of qualitative research 
  • An overview of the various qualitative research methods and when they should be used
  • How to analyse your qualitative results

First Published: 11 January 2023

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