Multimedia social media guide

Policy topic

Social media isn’t just about sharing news and views using text. It is also an easy way to post and view videos and images, and listen to and share voice audio recordings called ‘podcasts’.

Below are examples of some of these types of social media and the tools which help share them. All are free to use. These tools can be integrated with other social media platforms such as Twitter to make your social media presence more engaging and to promote your content with a variety of audiences.

Video sharing

You Tube

There are several free to host video sharing websites on the internet. The one that people are most familiar with is YouTube.

YouTube is a huge global information resource in its own right. The YouTube search is reported to be the greatest used search engine after Google. YouTube allows account holders to upload video content and make it public for anyone to see.

There are all kinds of videos published on YouTube - such as interviews, clips from events, ‘how to’ tutorials and TV clips. YouTube can be used to host smart phone video, such as an interview with a colleague or filming from an event. The site has a built-in facility for editing footage before you publish and share it.


Periscope is a live video streaming app which you can download to your smart phone or tablet device. It allows users to record, stream and watch videos in real time. You can also save your footage to your smart phone or tablet as you are streaming, to keep a permanent record of your broadcast.

Periscope is a great way of sharing instant ‘in the moment’ content with others who are unable to attend a presentation or event but would benefit from seeing it. The tool also integrates with your Twitter account to promote your activities. And because you are able to record and stream at the same time you can upload the recording to YouTube after the event as a permanent copy of your ‘scope’.

Audio sharing

There are several free websites for hosting audio files, usually in the form of music, recorded interviews or podcasts.


SoundCloud is an audio sharing website used by podcasters and musicians alike to share their audio clips and sound recordings. If you regularly record podcasts then SoundCloud would be a great place for you to store and share these clips. You can tweet and also post the SoundCloud link on Facebook, for example, to share to with a wider audience.  

Photo sharing

After text, image files are the second most common media that people share through social media. You can share images via Facebook and Twitter, but if you want to publish a large number of pictures you could consider using a specialist photo sharing tool such as Flickr or Instagram.


Flickr is an online photo sharing website. Having a Flickr account is a way of storing all of your images in one place to direct people to so they can view them more easily. With Flickr you can create albums of images which can be useful if you want to publish a number of images from one event. The RPS uses its Flickr account to publish images from our main events, such as the RPS Annual Conference and Awards evening. 


Instagram is a photo and short video sharing app. Like other social media platforms it includes a newsfeed where others can see what you have posted, or they can visit your profile to view your content. Instagram videos have a maximum duration of 15 seconds. You can take photos and videos from your phone and tablet, or upload them from your device’s photo library. You can also apply digital filters to your images to give them different effects. Instagram integrates with Facebook, Twitter and Flickr to help promote your images. Looking at Instagram you might think it is a bit ‘selfie central’. It is however a really good way to bring together and promote all sorts images.