Social media as a professional tool


There are many ways in which you can engage with and lend support to the pharmacy profession through social media (SoMe). Many professional debates now take place on social media platforms and policy makers use SoMe to communicate ideas and developments. Journalists and other opinion formers 'listen in' to conversations to seek and gauge opinion. What’s trending on Twitter will often make mainstream news.

Social media can be a useful for pharmacists, whether they are in education or qualified and needing to keeping up to date with practice news and professional development.

Pharmacists new to using social media will find the RPS top tips useful to get started. 

Below are some useful tips for those more familiar with using SoMe, to help you develop your skills further.

Tips for Twitter users

  • Use your time wisely – limit yourself to engaging once or twice a day and be selective about what (and who) you choose to engage with
  • Create conversations and respond to comments - be timely with responses
  • Extend your networks - use hashtags, usernames and direct messaging. Make sure your privacy settings are working for you
  • Keep your tweets engaging - use images and multi-media if appropriate but be aware of copyright and and privacy permissions
  • Review your post performance regularly – find out what people are interested in and how you can add value to debates. Use a free metric tool to monitor your account to see what tweets have the most impact on others and why.

Tips for Facebook users

  • Make your content visually engaging through posting images and sharing and linking to posts
  • Join Facebook groups and like pages of organisations and topics of interest - make use of the Facebook events
  • Target your audience with Facebook’s page’s sharing tool
  • Develop conversations through timely responses to posts and comments
  • Schedule posts to help with time management.

Tips for LinkedIn users

  • Be identifiable - check and review your privacy settings
  • Develop your network through importing email contacts and making connection requests
  • Use groups to network enable messaging and profile viewer capabilities 
  • Check your network updates and post useful information, events and opportunities. Tag other users in your posts
  • Use your network as a resource for professional advice
  • Use the LinkedIn 'advanced search' when researching people and organisations.

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