Today RPS unveils a rebrand for the British Pharmaceutical Students’ Association (BPSA) to celebrate the organisation’s 80th year. The new brand updates BPSA’s look, and will be phased in across all its communications to reinforce the Association’s strategic focus and forward direction.
RPS has supported BPSA since its formation in 1942 and is collaborating with the organisation to help strengthen its offer to students. This includes refreshing BPSA’s member communications and recruitment, supporting its events programme and ensuring a more joined up and collaborative approach to advocacy and policy for the profession. Speaking up on behalf of students is central to the partnership of the two organisations and over the past year has already covered Covid-19, visa extensions, support for provisionally registered pharmacists, inclusion and diversity and the reforms around Initial Education and Training.
RPS President Professor Claire Anderson said: “The BPSA is the beating heart of the student experience, supporting and inspiring future members of the profession to be the best they can be. I’m delighted RPS is strengthening its long-term partnership with such an important organisation and look forward to developing our future plans with the BPSA Executive Team.”
Bella Shah, BPSA President said: “We are thrilled to be launching our rebrand, and in celebration of our 80th year! A big thank you goes out to the team at RPS, without whom this mammoth task would not have been possible. We aimed to include easily recognisable symbols in pharmacy, whilst also signifying boldness and purpose, and aligning our brand to complement our relationship with the RPS. We believe these have been achieved and are excited to be refreshed, renewed and rebranded!”
Find out more about Bella’s own journey to becoming BPSA President in her new blog.